Colgate Spec Ad | Colgate's Gum Heroes Campaign | Gachuhi Muraya | 18th October 2023
Background
Colgate aims to launch a creative campaign that encourages kids to embrace and maintain healthy gums in a fun, cool, and interactive manner. The campaign aims to make oral hygiene exciting for children, helping them understand the importance of healthy gums while having a great time.
Tagline
"Saving Smiles, One Brush at a Time."
The approach sought to use the child's imagination to help center themselves as a hero of their own story.
The Key Visual
In a child's mind Imagination is king.
The campaign sought to create easily customizable posters that can put any child at the center. Making it easier to integrate Instagram's filters later on to tailor make every poster for each individual hero.
The Rollout Strategy
The campaign had Instagram at heart due to their easily accessible filters that allowed collaboration between the kids and the parents in taking photos and using filters of the kids as Colgate's Gum Heroes each time they brushed their teeth.
The campaign also focused billboards next to children schools and parks to spread awareness
Thank You
